PPC is the Begining

Are you paying thousands of dollars on pay per click ads (PPC)? Although these ads definitely achieve high visibility, they are not the end all solution to marketing and more often than not, their cost yields a high percentage of the revenues they bring. You may be thinking, “Why is an internet marketing firm being critical of Google Adwords?” My analysis of PPC is not to discourage their use. In fact many of our campaigns begin with this marketing tactic and we value its use. However, we have learned that for many of our clients, once the results of our organic seo achieves top rankings the need for large scale Google Adwords campaigns are no longer necessary. If your company is the top ranked business for multiple keywords, your website has the visibility you need to generate business.  A successful marketing firm achieves top rankings on Google by organically optimizing its clients’ websites and these organic results do not expire like Google Adwords do.

PPC ads are an effective tool for acquiring immediate firsts page results while the SEO Miami marketing builds up the clients rank. These ads are costing corporate industry hundreds of thousands of dollars monthly. Mediasophia offers client a cost effective approach to obtaining top rankings that is permanent and supportive of the client’s long term success. We incorporate PPC at the beginning of our campaigns to immediately increase traffic while our development of a sophisticated web of interlinked seo content for our clients builds.

An important aspect of these ads that needs to be recognized is that although they earn your visibility,  they do not mange the corporate identity of your business. Everything in print or video is a part of your corporate profile. Unfortunately in today’s world of e-commerce, the competition uses unethical approaches to gain leverage in their market. At Mediasophia we include online reputation management in our marketing campaigns to protect our clients from false negative reviews and slanderous posts. We create a sophisticated web of interlinked sites that develop a positive reputation, bury any negative content and enhance your corporate brand. Today, it is just as important to proactively enhance your online reputation as it is to earn top rankings. The combination of PPC, Organic SEO and online reputation management are the components of a successful marketing campaign. At Mediasophia we infuse these components to create individual marketing plans that meet our client’s needs and budget.